Become the
strongest version
of yourself.
I help busy men aged 25–45 build real strength, energy and confidence with personalised coaching that fits around work, family and everyday life.

What clients say.
Real coaching, real people. Here’s what it’s meant to them.
I’ve been working with Andrew for 18 months and the progress I’ve made has been huge. I’ve become stronger, lost weight and reached the goals I originally set for myself, but the biggest change has been my confidence. The structure and accountability have been massive for me. I always know what I’m working towards, and Andrew knows when to push me and get more out of me. The coaching feels personal — it’s not just about following a programme, it’s about constantly improving and becoming better. I’d 100% recommend working with Andrew. If you have goals but are struggling with structure, accountability or confidence, having the right coach makes such a difference.
When I started working with Andrew in March 2025, I wanted to lose 15–20kg, get stronger and prepare to return to rugby. Having Andrew as both my coach and a fellow player made a huge difference — we could track my progress both in the gym and on the field. The biggest change for me has been confidence. The physical changes have made me feel much more confident in my appearance, my clothes and my day-to-day life, but the confidence I’ve gained through training has been just as important. I really value the balance Andrew brings to coaching. He holds me accountable, but he also understands that training has to fit around real life. With work involving travel, there are times when I miss a session, but Andrew helps me get back into a routine rather than making it feel like I’ve failed. Andrew is a fantastic coach. If you put the time and effort into the programme, you’ll see very promising results. He doesn’t just coach you — he gives you the knowledge and confidence to eventually become your own coach.
Before working with Andrew, I was putting on weight, felt out of shape and had stopped running because I was struggling to find the time. I had never trained regularly in a gym, but I wanted to get stronger and into better physical shape. Since starting coaching, I’ve lost over 8kg, got significantly stronger and improved my mobility. One of the biggest changes has been my diet. I’ve become much more conscious and informed about my food choices without feeling like I’m making huge sacrifices. Andrew is a very knowledgeable coach and always has good advice to improve my technique or adapt an exercise if something isn’t comfortable. I’m constantly trying to beat my previous performances, and hitting a new PB is always satisfying. I’m over a year into coaching now and I’m very happy with the results. I had zero gym experience when I started and thought I’d hate it, but there’s never an evening I go into the gym dreading it. I’d definitely recommend Andrew to anyone looking to lose weight, get stronger or get into better shape.
The Free 2-Week
Strength Starter.
Three full-body sessions a week, exercise technique notes and simple progression rules. Build strength. Build momentum. Start training with a plan.
- 3 sessions per week, 45–60 minutes each
- Technique guidance for every exercise
- Built for busy men — no gimmicks
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I wasn't always strong.
I started out skinny. To earn my place on the rugby pitch I had no choice but to build strength — slowly, awkwardly, and with plenty of mistakes along the way.
Strength changes far more than your body. It builds confidence in how you carry yourself, resilience when life gets heavy, and the discipline to keep showing up when motivation isn't there. That's why I coach the person, not just the programme — training that's built around you, adjusted as your life changes, with real accountability behind it.
Four things we build, in order.
Strength first, then the habits that protect it, then the confidence that comes from proving what you're capable of.
Build Strength
Structured, progressive training planned around your experience and your schedule.
Build Habits
Nutrition, recovery and consistency you can sustain when life doesn't go to plan.
Build Confidence
Achieving things you never thought possible changes how you see yourself.
Build a Better Life
More energy for work and family, and the resilience to handle whatever comes.
What you can expect.
Everyone starts from a different place, so results always look different. What stays consistent is the direction — stronger, more capable, better equipped for everyday life.
Greater strength
Progressive training that builds real, measurable capability — not soreness and guesswork.
More energy
Training, nutrition and recovery that fit your week, so you feel sharper at work and at home.
Built resilience
Consistency that holds up when life gets busy, so progress keeps coming in imperfect weeks.
Quiet confidence
Proving what you're capable of changes how you carry yourself — in the gym and everywhere else.
Everything you need. Nothing you don't.
Personalised training programme
Built around your goals, equipment and week — never a template.
Nutrition guidance
Simple, sustainable nutrition — no fad diets.
Weekly accountability
Structured check-ins that keep you on track.
Technique review
Send video, get feedback that actually moves the needle.
Progress tracking
Clear metrics so you always know you're moving forward.
Habit coaching
Small habits that compound into lasting change.
Direct messaging
Question mid-week? I'm on the other end of the app.
Continual adjustments
Your plan evolves as your strength and schedule do.
Coaching app
Sessions, videos, messages and progress in one place.
A stronger body.
A better life.
Start free with the 2-Week Strength Starter, or book a relaxed 20-minute call and we'll map out where you are and where you want to be.
